Vol 14, No 1 (2019)
Applications
A Prescriptive Analytics Approach to Markdown Pricing for an E-Commerce Retailer 1-21
Andrew Vakhutinsky, Kresimir Mihic, Su-Ming Wu
This paper introduces a prescriptive analytics approach to solving markdown-pricing optimization for an e-commerce retailer capable of price differentiation based on customer demand elasticity and the cost of delivery or other services.
JPRR Vol 14, No 1 (2019); doi:10.13176/11.842